The New Zealand Wine Company

The New Zealand Wine Company signs major new Supply Agreement

The New Zealand Wine Company announced today the signing of a new supply agreement with their United States importer Palm Bay Imports, Inc. to produce the Redcliffe brand of Sauvignon Blanc for distribution in the United States.

The Redcliffe brand was developed by Palm Bay as a label to showcase New Zealand wine at competitive prices in the United States market. The brand initially includes Marlborough Sauvignon Blanc in a 750ml format as well as an innovative 1.5L bottle. Under the supply agreement The New Zealand Wine Company will more than double sales to the US in year 1 with the volume expected to grow significantly over the initial 5 year term of the agreement.

CEO Rob White said “We have a very close relationship with Palm Bay who are the exclusive importer of our Grove Mill brand into the United States.” “This new association with the Redcliffe brand will give The New Zealand Wine Company and Palm Bay a very strong and growing presence in the New Zealand segment of the biggest wine market in the world.” said Mr White.


Authorised for public release.

For further information please contact:

Rob White

CEO, The New Zealand Wine Company Limited

PO Box 67, Renwick, Marlborough

Tel: +64 3 572 8200

Fax: +64 3 572 8211